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The company also acquired Spel- & Tele shopen, a game shop in Linköping, Sweden, that had been founded by Pelle Lundborg four years prior. With growing income throughout the 1990s, Nordic Games was turned into a retail chain-in the same vein as British video game retail company Game-and opened seven stores across Sweden. In its first year, the company generated 5 million kr in revenue. At age 16, Wingefors established a second company, Nordic Games, which did the same as LW Comics, though with used video games instead of comics. The company made close to 300,000 kr annually. He established the business as a mail order company using a 2,000-entry customer register he had acquired from another, defunct mail order company. History The original Nordic Games (1990s–2004) Īt an early age, Swedish entrepreneur Lars Wingefors began successfully selling a diverse range of products, including Christmas magazines and plastic bags, and when he was 13 years old, he founded LW Comics, a company that sold second-hand comic books.

1.4 Rebranding as Embracer Group and further acquisitions (2019–present).

Each group has its own operations, subsidiaries and development studios. To avoid confusion with THQ Nordic GmbH and to clarify its position as a holding company, THQ Nordic AB was renamed as Embracer Group in September 2019, while THQ Nordic GmbH retained its name.Īs of August 2022, Embracer Group has twelve operative groups as its direct subsidiaries: Amplifier Game Invest, Asmodee, CDE Entertainment, Coffee Stain Holding, Dark Horse Media, DECA Games, Easybrain, Embracer Freemode, Gearbox Entertainment, Plaion, Saber Interactive and THQ Nordic. Throughout 2018, THQ Nordic acquired Koch Media Holding (parent of Koch Media) and Coffee Stain Holding (parent of Coffee Stain Studios), both of which became independently operating groups within THQ Nordic, complementary to THQ Nordic GmbH. In November 2016, it became a public company listed on Nasdaq First North.

In August 2016, Nordic Games Licensing and its publishing subsidiary changed their names to THQ Nordic AB and THQ Nordic GmbH, utilising the "THQ" trademark that it had acquired in 2014. The company has acquired several assets from defunct publishers, beginning with those of JoWooD in 2011 and THQ in 2013.

The company was established under the name Nordic Games Licensing in 2011 as part of Nordic Games Group and as the parent of publisher Nordic Games GmbH. Embracer Group AB (formerly Nordic Games Licensing AB and THQ Nordic AB) is a Swedish video game and media holding company based in Karlstad.