The closing of theaters doesn’t necessarily represent the closing of the company, an example is Playarte itself, which maintains theaters in other two states and closed only the one in Manaus. Even so, I preferred to pay, because cinema is not “just the movie,” it’s the whole experience, the popcorn, the big screen, the good audio, the lack of distractions in the place, etc.”, he says.
“Yesterday I went to see the new Guillermo del Toro movie, which was already available on streaming, to watch at home. In addition, he says that despite the ease of streaming, he still prefers to watch movies on the big screen. So it seems that the trend is really for the cinema to become an experience only for those who are very fanatical”, he says. The streaming platforms are dominating more and more the film market, some don’t even go through theaters anymore. “I feel that movie theaters will have less and less audience, until it becomes something like the theater. This is what Lucas Lopes, filmmaker and cinephile, believes.
Now, the chain continues operating only in Roraima, where it opened theaters in 2020, and in São Paulo.Īlthough there are still other options in the city, spread throughout the main shopping centers, this movement of closing activities may extend to other theaters. For ten years, Playarte was the only complex of the brand in the North Region. In October last year, Playarte took the first step by closing its activities in Manaus and closing the ten movie theaters that operated in Shopping Manauara since 2010. This is not the first to leave the Amazon capital. The movie theater operated in the Studio 5 Convention Center for 20 years and was the stage for projects that brought big screen releases, but also gave focus to national productions, cult cinema and the exhibition of classics. After months with theaters closed due to social distancing decrees and streaming platforms gaining strength, movie companies have been announcing the closing of their theaters in Amazonas.Ĭinemark, one of the pioneers in the state, announced the closure of its activities on January 31. MANAUS – Movie theaters are facing a difficult period since the pandemic began in March 2020.
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